But that's exactly what bemused shoppers stumbled upon at Zheng Xingyuan Mall, in the city of Xi'an in northern China's Shaanxi province, which had organised a public kissing competition.
But it was no ordinary snog fest - the couples were challenged to come up with the most difficult kissing position in order to take out the prize of 888 Chinese yuan - about £90.
Lip service: Couples compete in a kissing competition at Zheng Xingyuan Mall, Xiían, in China
Creative: This couple went to great lengths in their bid to win a 888 yuan prize for the most complex kissing competition at a Chinese shopping mall
Creative: This couple went to great lengths in their bid to win a 888 yuan prize for the most complex kissing competition at a Chinese shopping mall
Smooching spectacle: About 12 couples took part in the competition as bemused shoppers looked on
Smooching spectacle: About 12 couples took part in the competition as bemused shoppers looked on
The offer of a cash prize even tempted two male friends to jump onto the stage and kissed in various positions, including one pinning the other to the ground, and holding him suspended in the air mid-kiss.
However, the top prize winners turned out to be a couple who were total strangers before the contest.
Their karma sutra kissing wowed the judges and they walked off with the prize.
The mall said the final result was not important and gave all couples a free box of drinks for taking part.
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